Protecting The Magic

Photo Credit: Suhana R Photography

In the last few months I have been thinking about the changes in the industry and the ways I can evolve to meet the current challenges, while still upholding my philosophy and my value.  My talents, my creativity, my dedication to the core of what I do and why I do it has not changed.  But, the way couples plan weddings and the things they look for have changed.  

When I began my business 23 years ago, I made a conscious decision to be different.  I didn’t want to be another clone of all the other planners out there.  So, I began with some basic decisions about how I would proceed.  Some of the things I made clear from the start were: 

I am about peace of mind.  I am about  the feeling that someone is paying attention when you don't even know what questions to ask.  I am about confidence that when something unexpected happens—and it almost always does—someone already has a solution before it becomes your problem.

The Feeling Is Apparent

Over the years, I've heard people ask what a wedding planner actually does.  Do we create timelines?  Yes.  Do we recommend vendors?  Of course.  Do we manage logistics?  Absolutely.  But those things aren't what couples remember.  What they remember is how they felt.  They remember being able to laugh with their friends instead of answering questions on their wedding day..  They remember walking into their reception and simply taking it all in because everything was ready.  They remember watching their parents relax instead of worrying.  They remember being totally connected to one another. They remember knowing there was someone making sure their day was protected. That isn't an item on a checklist.  It's an experience.

Beautiful weddings aren't created by a beautiful room alone.  They're created by thoughtful decisions, trusted relationships, careful planning, and someone quietly protecting the day behind the scenes.  If there's one thing I've learned after planning weddings for more than two decades, it's this:  Couples don't always remember every detail of the day. They always remember how their wedding made them feel.  And if I have done my job well, what they remember most is the joy of the day, not the work it took to create it. That's the experience I hope every couple has.

Protecting the magic!  That's why I do what I do.

It's All About the Magic Photo Credit: Suhana R Photography